Interactive digital signage: examples and trends for your industry

Trends

• Retail: recent innovations have helped retailers better understand their customers and overcome one of their main challenges: not knowing why sales fluctuate. For the first time ever, it’s possible to understand how consumers move through the store, interact, spend their time and look at products. The data collected by interactive digital signage solutions, lift-and-learn and other sensors allow for posture tracking and gender tracking to communicate unexpected but amazing content. This ultimately leads to increased turnover and customer loyalty.
• Corporate organizations: meeting room displays collect data about meeting room usage. As a facility department, you’re now able to make better decisions about building usage based on this data. At the same time, these displays support how your employees like to work in the current age. Hybrid working is here to stay so it’s important to start with workplace management.
• Healthcare: solutions support healthcare facilities by digitizing important processes, shortage of new employees and managing an ageing population. With the right hardware, you’re able to support staff while working more efficiently.
• Hospitality providers: rising costs and difficulty attracting and retaining new talent is where digital signage can make a difference in the industry.

Examples of solutions

Apart from industry specific solutions, there are many examples and forms of interactive digital signage solutions that are being used across industries.

• Barcode price checker: scan a barcode or QR-code for additional information.
• Self-service kiosk: self-service increases engagement, increases customer satisfaction and reduces waiting lines. It counters employee shortages at many different industries.
• Wayfinding system: prevents customers from getting lost.
• Queuing system: organize waiting lines and waiting rooms.
• Access control systems: welcome visitors and control individual access.
• Room signage with a meeting room display: organize the office as a meeting place.
• Customer feedback: get to know what guests think of your service.