Digital signage in retail

Why do you need digital signage in retail?

The retail industry is experiencing rapid growth in digital signage adoption. One of the primary reasons behind this trend is the return on investment (ROI) it offers. The accessibility of digital signage solutions has increased significantly, thanks to the availability of various suppliers providing robust solutions at competitive prices. Technology is advancing rapidly, with new innovations enhancing the appeal of these solutions and opening up endless possibilities.

What are the facts?

According to Yodeck, images and videos capture people’s attention more effectively than plain text, with visual content proving to be 43% more persuasive than any other method. Additionally, 80% of organisations that have adopted digital signage in retail report an increase in sales of up to 33%. Moreover, digital signage screens capture 400% more attention from the audience compared to static displays. The world is increasingly digitalising, as shown by the fact that 80% of adolescents in the UK have encountered digital signage in the past month, with 62% seeing it in the past week, resulting in a 20% increase in unplanned purchases. That’s essential information to consider.

How bright is the future?

Digital signage offers numerous benefits. Content on the hardware can be updated remotely, providing a flexible and efficient means of communicating the company message. In today's digital age, where customers are already focused on their mobile devices, integrating mobile capabilities allows for direct communication with every customer. This enables personalised offers or special discounts to be deployed, enticing customers with offers they can't refuse and ultimately increasing sales.

Get in touch for personalised advice

Are you interested in a digital signage solution for your retail location? Or does your company develop applications for these purposes and is looking for a reliable partner? Feel free to get in touch with one of our specialists via sales@prodvx.com.

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